PROJECT

Moody Mini

CLIENT

Buble Studios

SERVICE

IMPULSE / POINT-OF-SALE

Moody Minis: Emotions You Can Hold

🌈 Tiny Plushies with Big Feelings

Moody Minis are plush, expressive emoji-inspired keychains designed to bring instant mood, universal relatability, and emotional color into retail environments. Each mini is a soft, palm-sized burst of personality β€” clipped, carded, and ready to live on backpacks, belt loops, rearview mirrors, or impulse fixtures.

But more than that: they're a language. A way to ask: β€œHow are you feeling today?” β€” and mean it.

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πŸ›οΈ A New Impulse for Retail

  • πŸ”₯ High-velocity impulse items under $10
  • 🎯 Retail-optimized β€” clipped, carded, and designed to dangle
  • πŸŒ€ Universally relevant β€” moods, emojis, and feelings cross every demographic
  • πŸ’« Seasonal, expressive, and rotating β€” giving customers a reason to come back

They’re priced like a latte but hit like a meme.

πŸͺž Convenience Store Benefits

We built Moody Minis to not just sell units β€” but to elevate store energy.

  • ✨ Atmosphere design β€” turning your impulse zone into a mini mood station
  • 😍 Rotating drops β€” seasonal collections, emoji themes, and emotional palettes
  • 🎁 Conversation starters β€” β€œWhich one are you?” becomes a moment between shopper and staff
  • 🧠 Emotional relevance β€” customers recognize themselves (or their friends) instantly
  • πŸ’‘ Branded fixtures β€” countertop pods, clip racks, gift wall programs

When you place Moody Minis near checkout or in small-footprint displays, they:

  • Increase basket size
  • Amplify self-purchase behavior
  • Invite repeat visits for the next mood drop
  • Make people smile (and stop scrolling IRL)

🌍 About the Moody Brand

Moody is about modern emotion. It’s a playful, culture-forward expression of feelings through physical objects that invite people to laugh, relate, and engage.

In a world where people often suppress or scroll past their feelings, Moody Minis say:
β€œIt’s okay to wear your mood out loud.”
β€œIt’s okay to clip joy to your backpack.”
β€œIt’s okay to feel 17 things before noon β€” we made a plush for that.”

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πŸ“¦ Retail Program Highlights

  • Flexible minimums β€” let’s build the right mix for your store.
  • 20-unit counter displays, clip racks, and seasonal refresh programs
  • Custom programs available for:
    • πŸŽƒ Halloween (πŸ‘» Spooky Mood Pack)
    • ❄️ Winter (πŸ₯Ή Cozy Cry Baby, ❄️ Chill Vibes Only)
    • ❀️ Valentine’s (😍 Flirt Pack)
    • πŸŒ€ Chaos Collection

πŸ’Œ Let's Build a Feeling

Whether you're a national chain, museum shop, lifestyle boutique, or gift-forward c-store β€” Moody Minis are the emotional edge your store didn’t know it needed.

Let’s bring a little more feeling into the world. One plushie clip at a time.

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